Choose Marketing Colors That Convert (Then Encode Them in Prompts)

Match intent, not trends

• Trust / finance: Deep blue, restrained accents
• Urgency / sale: Red or orange on neutral ground
• Wellness: Greens and warm neutrals
• Luxury: Black, cream, metallic accent—lots of space

Prompt with hex, not vibes

Say "#1B2A4A background, #C9A227 accent, white headline." Vague "modern palette" returns random results you cannot reproduce.

Test contrast for real

Screenshot at 50% brightness. If the CTA disappears, add a flat band behind type—do not rely on shadows.